Introducing BTS – the K-Pop band taking over the world
Deezer K-Pop Editor. Writer: Frants - “hitman”bang - Kyler Niko - Paulina Cerrilla - 은하 (여자친구) - 조윤경 - 유주 (여자친구) - Alice Vicious - Cazzi Opeia - Ellen Berg - Jaded Jane - Noisy Citizen - Justin Reinstein - Jjean - 엄지 (여자친구) / Composers: Frants - “hitman”bang - Kyler Niko - Paulina Cerrilla - 은하 (여자친구) - 조윤경 - 유주 (여자. Pick and play any track ad-free, plus download your favourites and listen offline. Stream across all your devices. Then £9.99/month. No commitment, cancel anytime. All the benefits of Deezer Premium at a discounted annual price. 1-year commitment.
K-Pop fan or not, by now you may have heard of international K-Pop sensation BTS. Still doesn’t ring a bell? Allow us to enlighten you.
Who are BTS?
Bangtan Boys (방탄소년단 Bangtan Sonyeondan),also known as BTS, have been breaking chart records and winning over fans worldwide. Their popularity is partly powered by their huge social media presence and socially aware songs. In 2016, BTS were the most-retweeted artist on Twitter and now boast over 8 million followers, 4 million YouTube subscribers and 5 million fans on Facebook.
The seven members – Rap Monster, Suga, J-Hope, Jin, Jimin, V and Jung Kook – deliver an extremely catchy and polished mix of Pop, R&B and Hip-Hop songs.
Why all the fuss?!
With a massive following established across Asia, 2017 has already been quite an eventful year for BTS with the release of their fourth studio album, You Will Never Walk Alone. The album has conquered multiple charts around the world and allowed the boys to bag their first Billboard Award for Top Social Artist in May, ending Justin Bieber’s six-year winning streak (take that Biebs!).
With their latest mini album, Love Yourself: 承 ‘Her’ and its title track “DNA”, BTS are now spending an impressive second week on the Billboard World Albums chart, Hot 100 chart, Streaming Song charts and UK radio stations are starting to take note.
Where did they come from?
The Bangtan Boys’ career has recently skyrocketed, but they’re no overnight success.
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Emerging from BigHit Entertainment Company stable (imagine Simon Cowell’s Syco but turned up to 11) in June 2013, BTS released the rap track “No More Dream” from their debut EP 2 Cool 4 Skool and became the voice of the Korean youth. Their music addressed issues about teenage struggles and the pressures of looming adulthood.
But it was only in 2015, with “I Need You” that BTS started making waves in the wider K-pop scene and helped spread Hallyu (the Korean cultural wave) overseas.
With the start of what fans would identify as the “‘The Most Beautiful Moment In Life” era (in reference to the names of the band’s third and fourth mini albums), the individual members showcased their skills not just as performers but also songwriters and producers on multiple singles. BTS’ most prolific member, Rap Monster, has penned over 60 songs and collaborated with some of Korea’s most respected Hip-Hop artists.
The power of the ARMY
BTS have always credited their devoted fans, known as ARMY (Adorable Representative MCs for Youth), for their growing success. Over the years, BTS has cultivated and nurtured a special relationship with millions of ARMY members around the world, using social media to reveal their personalities and share intimate moments.
Next steps?
So, will BTS produce music in English to widen their audience? The answer is a firm no.
The band have committed to stay true to their heritage, believing that if they’re going to gain further international recognition, it should be as a K-pop band that speaks for their generation. Kudos to them.
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While we “WOW” at Love Yourself: 承 ‘Her’ and decide what colour we should dye our hair, check out the band’s new album on Deezer.
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Deezer Takes K-Pop Global with New K-Pop Channel
Popular artists iKON, Stray Kids and Day6 offer personalised playlists to celebrate launch
April 2nd 2019:Deezer, the global music streaming service, is taking K-Pop music to new audiences with the launch of a brand new K-Pop Channel. The channel will provide a single global home for the hugely popular genre, including exclusive playlists from artists like iKON, Stray Kids and Day6.
South Korean boy band, iKON will provide fans on Deezer with an exclusive Hip Hop playlist filled with their own personal inspirations. iKON commented: “Get ready? Showtime! Hello, Deezer K-Pop Channel fans! This is iKON, thank you for listening to our music in the K-Pop channel. We love iKONIC! Enjoy our music!”
Deezer’s new channel will also feature editorial playlists focused on K-Pop and its subgenres. This includes K-Pop Classics,K-Pop Indie Chill and Top K-Pop. Fans looking for the very latest in the genre can head to K-Pop New Releases, while additional Japanese content will be available in Japanese K-Pop.
Fans can also access a selection of special ‘100%’ compilations featuring the very best tracks from the biggest talent of the genre, including global phenomenon, BTS. The ‘100%’ playlist series will feature Got7, TWICE, Wanna One, Monsta X and iKON.
Natasha Zainal, Editorial & Content Manager APAC commented: “K-Pop is one of the world’s fastest growing genres and is resonating with more and more fans. Deezer’s streams of the genre have already increased 157% in the last year. It’s hugely important for us to provide local genres and artists with a voice to continue expanding their global fanbase and keep bringing the sound to new audiences. We’re really excited to share the great exclusive content that we’ve created with the different tastes, moods and preferences of our K-Pop fans in mind!”
Check out here to discover Deezer’s new K-Pop Channel.
-ENDS-
About Deezer
Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalog on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favourite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in São Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press
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