Valve's Steam sales have been a pillar of PC gaming since the company started the storefront in 2003. While some might say the Steam sales of years ago tower over modern iterations, it's inarguable that Steam has continued to grow partially due to these seasonal events. Steam's most recent sale, the Autumn Sale 2020, ran from November 25 through December 1, and it was Valve's 'biggest-ever' sale in terms of revenue for developers and publishers.
The achievement was confirmed in a lengthy breakdown of the Autumn Sale 2020 shared on the Steam community forum. Valve started with some details regarding customer participation in Steam's sale event. According to Valve, just under a million different users bought either a full game or a microtransaction for the very first time during the Autumn Sale. That was a 33 percent increase compared to the same Black Friday and Cyber Monday sales window in 2019.
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While it isn't necessarily a direct connection, Valve also shares that Steam saw 24 million people using the service concurrently during the Autumn Sale, up more than seven million users compared to 2019's Autumn Sale peak. Perhaps not coincidentally, that's close to the same ratio of increased first-time buyers year-over-year.
That's not to say that Valve hasn't gone to great effort to improve certain aspects of Steam to more efficiently lead users into making more purchases. In its post, Valve states one of its goals is to 'help players find the right games.' Valve doesn't provide firm details, but does say that revenue increased for games of all sizes, whether they bring in $10,000 or $1,000,000. It says this was done with the help of better personalized recommendations, as well as new genre hubs in the store.
Valve also provides some information regarding its annual Steam Awards, as well as its Autumn Sale meta-event. Over 30 million nominations were cast this year, 5.3 million more than 2019. There were also apparently 1.6 million badges earned for leaving feedback on games. For Valve, this is a great indication of engagement with the platform, and it clearly contributed to improved sales numbers.
One interesting thing to note is Valve's language when describing the increased revenue. The company says this was Valve's biggest year in revenue specifically for developers and publishers, and there's no mention of Valve's own revenue numbers. It's possible that Valve's revenue was less, perhaps due to changes in revenue sharing, or that the company simply doesn't want to share those numbers due to increased scrutiny. Regardless, developers having more success through Steam is always great to hear.
Steam's winter sale is set to begin next week.
MORE: 5 Best-Rated $60 Games On Steam (& 5 Worst)
Source: Valve
Steam’s Black Friday sale, officially also known as Steam Autumn Sale, is reportedly now live. The promotion will run until Tuesday, December 1 at 10 a.m PT/1 p.m. ET. This means that the Steam Autumn Sale will run through both Black Friday and Cyber Monday, respectively.
The biggest storefront for PC games includes big discounts on some of the popular games, including FIFA 21, Star Wars Jedi: Fallen Order, Tom Clancy’s Rainbow Six Siege, Marvel’s Avengers, Death Stranding, and Fall Guys: Ultimate Knockout, just to name a few.
Alongside, older games such as The Witcher 3: Wild Hunt, Red Dead Redemption 2, Metro Exodus, DOOM Eternal, Borderlands 3, XCOM 2, and Assassin’s Creed Odyssey are also available at their lowest prices.
Some of the games that highlight Steam’s Autumn Sale are Death Stranding (50% off), Divinity: Original Sin 2 – Definitive Edition (60% off), The Sims 4 (88% off), and Two Point Hospital (66% off).
Autumn Sale Steam
In addition to the Autumn Sale itself, SteamDB also confirmed that the event would see the nominations for the Steam Awards 2020, including two new categories: “Best Soundtrack” and “Sit Back and Relax.”
Steam Autumn Sale 2020 will begin next Wednesday (25th) along with Steam Awards Nominations for 2020.
This time around, there will be 2 new categories: 'Best Soundtrack' and 'Sit Back and Relax'.
Countdown: https://t.co/FINTCW7BV2#SteamDeals#BlackFriday#BlackFriday2020pic.twitter.com/sKYfub5eSM
— Steam Database (@SteamDB) November 21, 2020
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For VR fans, popular titles like Half-Life Alyx, Boneworks, and SUPERHOT VR are also on sale, all of which are excellent VR gaming experiences, if you are into Virtual reality.
Even if you are not interested by the first list of games you see on sale, there’s still hundreds of more, ensuring that there’s always something for every gamer.
Clipboard master. The full list of Games which are eligible for a discount can be viewed here.
Autumn Sale Slogans
Enjoy, and Happy gaming!
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